Andrew Jackson Nicholas Biddles Monster Bank

Andrew Jackson Nicholas Biddles Monster Bank Nicholas Biddles bank was a great issue during Andrew Jacksons Election. At the time of around 1832, the bank was the only nationwide bank and exerted tremendous influences over the nations financial system. Andrew Jackson was very much against the renewal of the “Second Bank of the United States”, because he saw it as a huge monopoly since it was a private bank managed by a small group of people. With the Bank President being Nicholas Biddle, Andrew Jackson went after him.The very first national bank was founded in 1791 with support of Alexander Hamilton. The bank was authorized for a twenty year period during James Madisons tenure in 1816. Unfortunately, the First Banks charter expired in 1811 under President James Madison. Fortunately, the Bank was revived in 1816, as what we now know as the Second Bank of the United States. James Madison and Congress saw the bank as a good way to control the current inflation after the government found that it was in a considerable amount of debt from the “War of 1812”.78 year old Andrew JacksonThe now infamous Nicholas Biddle was given the position of the Banks director.Who is Nicholas Biddle Anyways? Biddle was born in Philadelphia, Pennsylvania, ancestors of the Biddle family that had previously immigrated to Pennsylvania with William Penn, and fought in the famous Pre-Revolutionary Struggles. Biddle was a very well educated man, he began his education at a very prestigious academy in Pennsylvania. Because of his rapid success with education, he enrolled at the University of Pennsylvania at the very young age of 10. Surprisingly, the University refused to award him with a degree because of his young age, so he transferred to Princeton and graduated in 1801; He was awarded as the Valedictorian at age 15. Later in life,

Freakonomics Essays

Freakonomics Essays Freakonomics Essay Freakonomics Essay Introduction: The Hidden Side of Everything There are several things required to understand the universe through economic sciences: foremost. cognizing the inducements of all parties ; 2nd. recognizing that conventional wisdom is normally incorrect ; 3rd. understanding that most effects have subtle and distant causes and the most obvious is frequently the incorrect one ; 4th. specializers like salesman and attorneies use vague cognition to accomplish their ain terminals and the cyberspace helps to gnaw this advantage by doing cognition more freely available to people ; in conclusion. informations is priceless to understanding the universe. Chapter 1: What Do Schoolteachers and Sumo Wrestlers Have in Common? Peoples all learn to react to inducements. whether positive or negative from the beginning of life. An inducement is merely a agency of pressing people to make more of a good thing and less of a bad thing. There are three basic spirits of inducement: economic. societal and moral. Economic inducement is something stuff or touchable ; moral is based of self-judgments ; societal is awfully powerful as it depicts what other people think of you ensuing from your ain actions or picks. Any inducement is inherently a tradeoff ; whatever the inducement. whatever the state of affairs. dishonest people will seek to derive an advantage by whatever agencies necessary. : Cheating is a natural act acquiring more for less. The authorities required the High-Stakes Testing as portion of the No Child Left Behind policy. A instructor whose pupils test ill can be censured or passed over for a rise or publicity. To catch a deceiver it helps to believe like one. The Chicago public school system fired tonss of instructors for rip offing. It is true that athleticss and rip offing go manus in manus. Sumo. the national athletics of Japan. is said to be less about competition than about honor itself. Sumo grapplers are ranked harmonizing to complex strategies. The eight triumph is really critical. the line between publicity and demotion and is four times as valuable in the rankings as the typical triumph. The grapplers made a quid pro quo understanding: you allow me win today. when I truly need the triumph. and I’ll allow you win the following clip. Two former sumo grapplers went public to expose the lucifer set uping within their athletics. but they died h ours apart. Meanwhile. Paul Feldman conducted a beigel survey several old ages ago. He concluded that people cheated more frequently during bad conditions and around nerve-racking vacations. Chapter 2: How is the Ku Klux Klan Like a Group of Real-Estate Agents? Contrary to conventional wisdom. lynching of inkinesss decreased because they became more submissive over clip. Ku Klux Klan steeped in all kinds of pathetic and complicated traditions and secrets and the leading generated grosss from induction fees. one-year dues. protection money etc. They were powerful because they horded information that others could non entree. that is precisely the same rule employed by the attorneies and existent estate agents. Since information is power. they use information dissymmetry. accepting that person normally an expert knows more than person else normally a consumer. to seek and acquire higher monetary values for their services. Chapter 3: Why Do Drug Traders Still Live with Their Moms? Experts’ words are non ever correct. but are difficult to hard. For illustration. there is a stating that there were about 3 million homeless Americans. but that certain seemed high. In add-on. women’s rights advocates claims that one in three American adult females will be a victim of colza or attempted colza. though the existent figure is one in eight. The image of a wealth. armed drug trader is besides a myth created by advocators. A bookman. Sudhir Venkatesh. lived among a subdivision of a pack the Black Gangster Disciple Nation. There he found out about the cultural and hierarchical relationship of the cleft industry for six old ages. He got a digest of paperss and budget studies of the pack and this revealed that there was so a batch of wealth if and merely if you were a leader. Drug covering is non really profitable for the bulk of people particularly if you’re portion of the pes soldiers or those at the underside of the pyramid. The innovation of the cleft is a immense success. They found that blending cocaine with baking sodium carbonate and H2O produced bantam stones of smokeable cocaine. Since cleft is merely a little sum of cocaine made stronger. it is comparatively cheaper than cocaine. doing it low-cost among hapless people. This. in bend. is the cause of decomposition of the household. which has been a beginning of ethical motives and strength of people. Chapter 4: Where Have All the Criminals Gone? The offense rate began falling in the early 1990s. Experts are seeking to explicate the bead in offense. Therefore. they formulated the undermentioned hypotheses about this: advanced policing schemes. increased trust on prisons. alterations in cleft and other drug markets. aging of the population. tougher gun control Torahs. stronger economic system and increased figure of the constabulary. The undermentioned showed the strongest nexus to the bead in offense: increased trust on prison. alterations in cleft and the legalisation of abortion. The most of import issue to understand refering the rapid diminution of offenses is the legalisation of abortion. Mothers who are typically hapless. uneducated. and are holding serious jobs are most likely to raise high Numberss of condemnable kids. It is concluded that states with the highest abortion rates experienced the greatest offense beads. while provinces with low abortion rates experienced smaller offense beads. Chapter 5: What Make a Perfect Parent? Fear is a major constituent of rearing. A typical parenting expert puts forth utmost thoughts that are really powerful and suggests danger to childs. Economic tools. arrested development analysis. for illustration. are used to calculate out the function of assorted enterprises. Genetics plays an of import function while child’s race is non of import in finding a child’s hereafter. The followers are the factors that has a strong correlativity with trial tonss of a kid: ( a ) child’s extremely educated parents. ( B ) child’s parents high socioeconomic position. ( degree Celsius ) child’s female parent at the clip of her first child’s birth. ( vitamin D ) child’s low birth weight. ( vitamin E ) child’s spoken linguistic communication at place. ( degree Fahrenheit ) acceptance of a kid. ( g ) child’s parents engagement in the PTA. and ( degree Fahrenheit ) child’s figure of books in his place. The list describes who the parents are: what cistrons they have. what their basic values are. and where they are in life. Chapter 6: Perfect Parenting Part II ; Or: Would a Roshanda by Any Other Name Smell as Sweet? Blacks name their kids really otherwise from everyone else. unlike Whites. Asians and Hispanics. who name their kids identically or small different. Black motion strives for a distinguishable individuality. that’s why they use unusual names. Parent’s socioeconomic position and instruction correlative with the names of their kids. Opportunities are. a individual with the white sounding name will bask a better life result because he is raised in a high criterion background. One’s life result does non entirely depend on one’s name. but really on his background. Chemical reaction on Freakonomics Freakonomics is a book written by Steven D. Leviit and Stephen J. Dubner explains The Hidden Side of Everything utilizing economic sciences where laypeople can easy understand. Unlike other books. there are a batch of subjects tackled in the book that challenges the conventional wisdom of the readers. Unusual inquiries are used as chapter rubrics. where the writers besides answer at the terminal of every chapter. The first chapter entitled What do schoolteacher and sumo grappler have in common? negotiations about how incentives work and affect persons’ behaviour. Incentives do matter. When I was still in pre-school. my parents used to give me 100 pesos every clip I get a hundred per centum in my tests per topic. On the other manus. during weekends. I wasn’t allowed to travel out of our house and play if and merely if I can’t reply my mom’s inquiries about the subjects discussed by my instructors for the hebdomad. The same works when I was in high school and in college. My parents would let me to purchase the things I want whenever I belong to the Dean’s List. Incentives do act upon my life in a good manner. Incentives given by my parents made me make good in school and convey out the best of me. My parents ever tell me that it’s O.K. if acquire not-so-high classs every bit long as they see that I work hard and non neglect my topics. Geting high class s is truly a fillip that’s why they’re willing to give inducements. With that illustration. I could hold that inducements do truly impact one’s behaviour. Following. 2nd chapter How is the Ku Klux Klan like a group of existent estate agents? looks at the power of information in markets. Information is really powerful in every facet of one’s life. It is apparent that one individual knows better information about something than another party. This is what is pertained to in the book as information asymmetry . Most of the clip. people were encouraged to purchase something after an expert says that the merchandise is truly good and will truly worth of our money. Knowing that they are experts. we normally accept what these experts say and believing their words are the lone option that we have. We are unjustly enriched when these experts promote false information or concealing the true information about the merchandise they are backing. My friends and other household members encountered the same incident sing false information promoted by an expert. as they say. There is merely one thing that I learned from their experiences ; that i s. to research or cognize more information about something in order for you to non be abused by others. Most people seek to gain non by normal agencies. but by working this derived function in information. Why do drug traders still live with their mas? is the 3rd chapter. which talks about the conventional wisdom coined by John Kenneth Galbraith. Conventional wisdom is defined as the organic structure of thoughts or accounts by and large accepted as true by the populace or by experts in a field. Though widely held. they remained unexamined. I am one of the people. who think that every individual who is engaged in a drug covering concern lives in a comfortable manner. I learned that drug dealing is like any other concern. where the individuals in the highest degree make the most money. while the foot soldiers or the 1s who worked the most and the hardest battle to do money stopping point to minimal pay. The chapter reflects the income-gap and the changeless jurisprudence of labour. as quoted from the book: When there are a batch of people willing and able to make a occupation. that occupation by and large doesn’t wage good. The following chapter. Where have all the felons gone? reveals the consequence of legalized abortion. its impact on offense. The writers mentioned that there is a trade-off off more abortion with less offense. In my sentiment. abortion itself is classified as a offense. a violent 1. Killing an guiltless kid with a future in front of him/her is truly an immoral act. For a Catholic like me. life is truly valuable. What if the aborted kid will be one of those who will detect a remedy for HIV? Or. what if the kid will be the following president of the Philippines who will convey alteration in our state? These ideas may be some of the things that are running through the heads of those who don’t want to legalise abortion particularly here in the Philippines. Contrary to the inquiries earlier. I truly asked myself. is it still immoral if the aborted kid will be a condemnable if he/she will be alive? Predicting the hereafter of a kid is a difficult thing to make. In my sentiment. why forbid a parent from aborting a kid if the parents can non give the kid sufficient attention and basic demands? On the other manus. I still believe that apportioning the resources decently is the reply to this societal job that leads non merely for decreasing offenses but besides cut downing the figure of hapless people. Then. the chapter What makes a perfect parent? replies different inquiries like Do parents affair? This chapter is what struck me the most. Of class. parents do affair. I agree on what is said in the book that fright is a major act of rearing. I believe that no parent wants his/her newborn to be hurt. A batch of parents spend a batch of their energy and money merely because they are scared. Reflecting about this chapter. I remember my parents when I asked them to let me take parting in a karate competition when I was 9. At first. they don’t. but after some clip they allowed me because I so do desire to fall in. That was my first clip. so my parents. particularly my ma. were truly scared for me. Fortunately. I won. but I got hit in the face giving me black Markss on my cheeks and olfactory organ. Since so. my ma did let me to go on my athletics. in one status: she will non watch any of my lucifers. though she will come after the tourney. In that manner. I could understand tha t she still supports me in whatever I want to make. but the fright that her girl will acquire injury is still apparent in that instance. In the eyes of the kids. parents are possibly overreacting. but we should understand that our parents are merely believing about us. our public assistance. Meanwhile. the last chapter Perfect rearing portion 2: Would a Roshanda by any other name odor as Sweet? discusses a position of rearing utilizing economic facets. It focuses on the economic deductions on the children’s names particularly for the white Americans and the African-Americans. I neer thought that even the names of kids would truly reflect the economic spread between the Whites and inkinesss. I believe that taking the child’s name is one of the first things that parents should truly believe about. the name that their kid would utilize until they grow old. My parents’ priest friend suggested that my ma and pa should acquire the names of their kids from the names of spiritual saints that’s why my large brother’s name is Paul Michael. from Saint Paul and Saint Michael. It is good that I know the history of my brother’s name. but for my name? I don’t cognize where my parents get mine. I am normally mistaken to be a cat because both my number one and last names pertain to a cat. My name reflects my personality: I depict a strong aura from the outside. but when I’m entirely I besides breakdown and wish that all will come back the manner it used to be. Overall. I find the book to be an interesting 1. Though I am non a individual who reads book a batch. I was able to larn a batch particularly that the writer used economic illustrations. which I think made me understand the contents more since I am a concern pupil. The book made me see things otherwise. and I neer thought of inquiring the similar inquiries probed in the different chapters of the book. It truly is an eye-opener for me on what is truly go oning in the society.

Information Technology (MIS) Essay Example | Topics and Well Written Essays - 250 words

Information Technology (MIS) - Essay Example Users can use blogs, wikis, podcasts, social networks, and online marketing, to view, review, comment, share, upload, download, and debate on controversial topics. Web 2.0 technologies can also be used in business world through applications that provide a collaborative platform to businessmen, where they can collaborate with their partners and customers right from their offices and homes. So, the reader comes to know that we are using machines while becoming machines ourselves. I totally agree with Wesche because I believe that it is actually we who are the Machines, because it is we who tell the machine what to do. But at the same time, the machine is also using us, by making us collaborate with the world. The reference to digital ethnography helps explain how technological advancements have changed our lives entirely. The video is very informative and entertaining, and the way Wesche has used digital text and dynamism is wonderful. The use of technical terms and their description i s very informative for a

Conventional Photography as Contemporary Art Essay

Conventional Photography as Contemporary Art - Essay Example The essay "Conventional Photography as Contemporary Art" discovers the Snapshot photography's evolution and contemporary photography. At this point in time, photography was a rare luxury – the rich and the famous and the wealthy could afford to hire professional photographers who would capture moments in time. One of the essential traits of such photography was its propriety. The photographs reflected photographic talent and an unwritten standard which was followed throughout the industry. For example, photographs dating back to this period often depict people either standing up straight or sitting down properly with a smile perched on their faces. Given that photography was both esoteric and expensive, it was treated as a rarity. Though it was undeniably art but it was more or less sacrosanct art that bowed to the doctrines of the commercial photographer of the late nineteenth and early twentieth century. Everything had to be â€Å"picture perfect† for it to become pie ce of art and history through the lens. Only rarely can one find photographs from this era that are more spontaneous in nature. One of the essential elements that made photography popular was its instantaneous nature – the object of the picture did not have to pose in studios for eons in order to get the picture painted. Instead one could just stand till the flash of the camera assured you that you were part of history. his also meant that photography was able to capture the more instantaneous things in life such as a child crying. or someone laughing. However the early photographic traditions did not consider this mode of thinking about photography popular. Hence, the common man had to wait for George Eastman to appear with his Kodak #1 before things began to change. (Fineman, 2004) Kodak’s #1 was a pure marvel – anyone with a bug for photography could purchase a camera, click a few pictures and send it to Rochester, New York in order to get the pictures develo ped. The technological advances coupled with Kodak’s brilliant marketing strategy soon led to the rise of â€Å"shutterbug† or amateur photographers. Kodak’s marketing slogan clearly said: â€Å"You press the button, we do the rest.† The actual story was very similar too. Within ten years of Kodak’s introduction of the personal camera, some 1.5 million rolls of film had been sold to amateur photographers alone. This had quite a few implications but most notable of all it made everyone who could own a camera a photographer. (Ford & Steinorth, 1988) The Kodak Brownie set a new standard for simple amateur photography that was soon branded as â€Å"snapshot† photography. Snapshot as it was used was a pejorative term and indicated that a photograph was amateur. It could be because the camera was out of focus, the background was not well framed, the subject of the picture was acting how he would in normal life or simply because it was the work of a â€Å"snap shooter†. Although amateur photography had taken deep root but art based circles were quick to react to such changes and took snapshot photography as an offense to fine art. 3. Early Opposition to Snapshot Photography A variety of clubs consisting of amateur photographers in the early twentieth century took it as their duty to promote photography as an art and not as the work of anyone who could handle a camera. The more vocal of these organisations in the United States was the Photo-Secession that was founded in 1902 by Alfred Stieglitz who was a well

Macro O Assignment Example | Topics and Well Written Essays - 750 words

Macro O - Assignment Example The impressive employment and inflation figures in Germany may be attributed to sound economic policies that the country has held over the years. For instance, by reducing public spending and ensuring high standards of accountability in the government’s system, Germany was able to withstand the turbulent effects of the European debt crisis that affected some European countries, though the debt crises affected other Eurozone members leading to the current inflation rate in Germany. The country has the Euro as its main currency though undervalued compared to Deutschmark’s real value. Moreover, Germany is one of the countries that have managed to raise the working hour flexibility and reduction in structural unemployment. These factors have been critical in sustaining Germany’s economy, leading to a sound job market that translates in a low unemployment rate. Strong fiscal policies in public spending and deficit cuts have led Germany to reduce its debt burdens, a si gnificant step towards controlling its inflation rates. However, Germany’s unemployment rate may be blamed on its transition system of education that holds many youths in vocational schools, which hardly translate to real job opportunities. Such transition schools do not offer skills that are relevant in the market, with graduates from these centres failing to secure jobs. One way to reduce the unemployment rate is to deal with policies that would encourage Foreign Direct investments, FDIs. Currently, FDI in Germany stands at $40.4 billion (Heritage Foundation, 2013). This is not enough for a country with a sound economy and better export terms than its Eurozone members are. By attracting FDIs, more economic activities will spur across the country, suggesting more employment and reduced inflation rates. 2. German fiscal policies are designed with a view to reduce unemployment levels and prevent any recessionary forces in the economy. For instance, in 2010, the government had to cut more than 14 million euros in taxes; in 2011, the government agreed to cut another 24 million in income taxes (Stifftung, 2013). The benefit of tax cuts as a fiscal policy in Germany was that the government managed to close a significant recession gap. The result was stimulated economic growth through encouraged consumption. Furthermore, the economy had a better chance to readjust while the government concentrates more in job creation. This explains why Germany has a stable economy considering the low taxation and increased employment opportunities. However, the disadvantage was that the government through these tax cuts reduced its budgetary allocations to important sectors in the development of the country. The country could have funded social development projects with the huge amounts of taxes forfeited in tax cuts. The European Central Bank is mainly responsible for Germany’s monetary policies (Stifftung, 2013). When the bank raises interest rates to curb rising in flation rates, the result is a change in the cost of living considering commodities will have unstable prices as a response to the interest rates increase. Most Germans would have to save rather than spend, faced increased costs of borrowing that hampered developments and higher interests rates for government debts. The increase would have a negative effect on both the government and Germans in general and may have slowed down development. However, such an increase in interest rates

Morton and Frith Causal Model Dyslexia

Morton and Frith Causal Model Dyslexia Despite different definitions of dyslexia, expert views very largely agree on two basic points. First, dyslexia is identifiable as a developmental difficulty of language learning and cognition. Secondly, the long running debate about its existence should give way to building professional expertise in identifying dyslexia and developing effective ways to help learners overcome its effects(Rose, 2009: 9). There are many complex issues to consider in developing an appropriate definition of dyslexia. One of this is that there is no specific blood test or brain imaging result that can offer a diagnosis. There is a range of different assessments both written and performance actions which are based on the opportunity to compare performance of different formats (Mc Kendree et al., 2011). Firstly, elaboration of the influential causal modelling framework of Morton (1985) is a major tool as it analyses the learning difficulties from the perspective of biological causes, cognitive difficulties and behavioural influences. According to Morton (1985) these bio-psychosocial factors are interconnected and play an essential role towards the syndrome called dyslexia. Based on this model, I will specifically focus on various traditional and innovative assessments of reading comprehension and phonological awareness, including standardized tests, informal reading inventories, observations and retellings. Phonological awareness is a vital part in learning to read (Robelo, 2000). There are strong correlations between phonological awareness and initial reading, much replicated, and have been obviously affirmed (Gillam, McFadden, 1998 cited in Robelo, 2000). Because of the correlation that exists between reading and phonological awareness and the need to identify children at risk for reading failure, numerous tasks have been developed to assess a childs knowledge of phonological awareness (Robelo, 2000). Therefore, children need two significant skills in order to read successfully; ph onics and language comprehension. Regarding the issue of choice of assessments there are a lot of arguments. Indeed, there are some advantages and limitations as far as using these measures is concerned and we should examine these measures before reaching a conclusion. Also, before conclusion it is important to note that failure to identify and address dyslexia early, can have a cumulative effect. Mortons Model (Causal Model for dyslexia) According to the British Dyslexia Association (BDA, 1996): Dyslexia is a complex neurological condition which is constitutional in origin. The symptoms may affect many areas of learning and function and may be described as a specific difficulty in learning, spelling, and written language. One or more of these areas may be affected. Numeracy, notional skills (music), motor function and organizational skills may also be involved. However it is particularly related to mastering written language, although oral language may be affected to some degree (cited in Ott, 1993).Dyslexia as a precise developmental disorder raises interesting issues about the structure of the usually developing mind (Frith, 2009:191). Accordingly Morton and Frith(1995) the phrase causal model is used to describe the origins of a disorder (Krol et al., 2004). Causal model is related to the biological and cognitive origins of developmental disorders and in this way, records are being kept of the a range of levels of description -biological, cognitive, and behavioural. Morton and Frith (1995) distinguish three levels of description, the biological level, the cognitive level and the behavioural level; there is a separate space for environmental influences which can interact at the three levels. Using the biological level, the genetic factors, the brain conditions, and causal links between the two can be described. In this level we can also include the influence of environmental factors, for example, birth complications on brain conditions (Krol et al., 2004). In the cognitive level, affective as well as cognitive factors, can be incorporated. An affective factor would be usually placed at the intermediate cognitive level, although Morton and Frith highlight that affect can also be defined at the biological level as a physiological reaction or defined at the behavioural level as the expression of the affect, such as the facial expression. On the other hand, due to the fact that the internal process which interprets feeling seems to be significant in explaining how affect can have meaning, affect processing is placed at the cognitive level. At the behavioural level, the behavioural descriptions of the disorders are also stated. These are the behaviours we can directly observe and where the causal flow of the model finally leads, e.g., poor reading. (Krol et al., 2004:729). By describing the behavioural level itself does not give a reason why an individual might have a certain problem, such as why a child has problems in reading. causal model includes explanation for a disorder which is a function of the interaction of factors at the cognitive and the biological levels and from the environment. Some of these factors will be of developmental significance, others will describe current processing. The cognitive level cannot be observed directly, but is in fact assessed at the behavioural level. UK Context Assessments of dyslexia Before the investigation of assessments methods, this piece of paper will explore the major perspectives and changes of special and inclusive education, literacy difficulties and how legislation is applied in the educational system of UK. In these changes, the significant Acts for the development of SEN are included, such as the Warnock Report(1978). The Warnock Report(1978) highlighted the commonality of educational aims for all children irrespective of their abilities or disabilities. Furthermore, it recognized disabled learners right to be educated in mainstream schools, thus opening the way to the idea of inclusion (Warnock, 2005). Some of the international conventions and statements that have asserted the principles of inclusive education which influenced the UK policy are stated below: the UN Convention on the Right of the Child (UNICEF,1989) which states that inclusive education should be the goal for the education of children with disabilities. The Salamanca Statement and Fra mework for action on Special Needs Education (UNESCO,1994) were also important steps for the development of SEN, which ensures that all their educational policies specify that disabled children could also attend their neighbourhood school which would be the same even if there were no disabilities. The Salamanca Statement(UNESCO,1994) has also been seen as something of a watershed in enhancing the prospects for inclusion throughout the world (Farell, 2001:6). The United Nations Convention on the Rights of persons with disabilities (UN, 2006) was ratified by the UK government in 2004 which requires state parties so that to have an inclusive education system at all levels. The problematic nature of integration coupled with the statements made at the World Conference in Special Education (UNESCO,1994) led to the emergence of inclusive education in England. Another significant development in high quality intervention for children with literacy and dyslexic difficulties was the Rose Review Report (2008). The childrens plan (DCSF,2007), made it clear that the government wants every child to succeed; the ability of each child to read well is a key to success in education and an essential life skill. Moreover reading and writing are two terms closely related and both on the development of childrens speaking and listening capabilities. According to Rose Review(2008), in order to overcome dyslexia and other developmental difficulties of language learning there must be highly quality provision for securing literacy for all children, especially in primary schools. In addition, in order to develop high quality interventions for children with literacy and dyslexic difficulties, well trained, knowledgeable teachers and support staff will be required (Rose Review, 2008). In England and Wales government policies have affected, in many ways for the better, dyslexic people who must learn: structured and phonic approaches are specified in the National Curriculum (Cooke, 2001). The rationale stressed the responsibility of the class teachers by identifying and meeting the individual childs needs in primary schools (Cooke, 2001). According to Gaynor et al., (2011:176 cited in Mckendree et al., 2007) a significant first move to helping children with specific learning difficulties such as dyslexia was an accurate identification and after the identification there is a variety of different assessments both written and performance based opportunity to compare performance of different formats. As Paris Hoffman state (2004:6 cited in Oakley Barratt-Pugh,2007) assessments of reading in the early years can supply several purposes: it can identify children who need extra support; it can provide information for reporting  purposes; and it can inform teachers a s to the effectiveness of their teaching strategies and programs for meeting literacy outcomes. Assessments can be provided through a variety of assessments tools, techniques or data collection methods, often called assessments, instruments, tools or measures (Oakley Barratt-Pugh,2007). Phonological awareness The first part of assignment will be based on the question: How is phonological awareness (PA) best measured? Before examination on assessments methods of PA should begin with a definition. It is widely accepted that the lack of PA, the ability to detect and control the finer phonological units in either spoken or mentally recalled words, is the main shortage in developmental dyslexia (Seki et al., 2008). According to Muter et al., (2004:194 cited in Rose Review), PA is defined as the ability to recognize and manipulate the sounds in words, and is recognized as a key base skill for early word-level reading and spelling development. The Rose Report (2008) recommended that all children should be taught to read using phonics, taught discretely and systematically within a curriculum rich in language and literacy. After the Rose Review current implementation of phonics taught in English schools recommends systematic assessment of basic skills on a regular basis during the 3 years of instr uction. As Eisele and Jordan claim (2002:103 cited Oakley Barratt-Pugh, 2007) there are several ways in which to assess phonological awareness, and which method to employ will depend upon factors such as the number of children to be assessed, the amount of information the teacher already has about the child, and the amount of time available in which to carry out the assessments.  According to Lancashire Primary Literacy (undated) childrens phoneme knowledge and ability to segment and blend are better to be measured individually, as their progress may not be adequate, or well ascertained in the group activities. As stated by Yopp (1988) a combination of PA measures will be the best recipe for validity and reliability. In my point of view, one of the most helpful measures assessing PA is the use of phonic phases. Teachers may have a variety of activities for each phonic phases, however teachers should use motivating activities each time to encourage children, in order to have a quick re ference and overview. According to The Department for Children, Schools and Families (DCSF) (2008) teachers are expected to track pupils progress through a series of developmental phonic phases, with each phase being quantified by a number of phonic-related skills. The phases move from sensitivity to rhyme and alliteration at Phase 1 to confident and flowing use of letter sound knowledge for reading and spelling unfamiliar words at Phase 6 (Snowling et al., 2011: 159). Activities that can support learning in Phase 1-5 are: storytelling, linking letter shapes with phonemes, blending and segmenting long vowel phonemes (given by Lancashire Primary Literacy). This measure had a number of strengths and limitations too. The variety of the phonics activities make the method more reliable and valid to the users, and there is a plenty of choices each time. An additional advantage of this method is the factor of time, because teachers have the ability to design their lesson plan by setting th e time limit themselves whereas at the same time this could be a disadvantage because it could also be time consuming. As Konza (2006) claims most of  the phonological awareness capabilities and skills can be assessed using informal assessments. However, if screening or informal assessment methods find difficulties, formal and diagnostic assessment, should be carried out (Oakley and Barratt-Pugh, 2007). An additional measure of assessing phonological awareness is the Yopp-Singer (1992) test; the purpose of this test is assessing phoneme segmentation abilities. This assessment is consisted of 22 single syllable words, which children are asked to segment into individual sounds. This assessment is not normed, but competency  benchmarks are suggested. It is quick to administer and they can provide important information on which instruction can be based (Oakley Barratt-Pugh, 2007). Reading Comprehension The second section of the essay will be referred to the next language and literacy difficulty that children may face from kindergarten and that is reading comprehension. During the period of the last 15 years, great progress has been made to the area of reading, and particularly in reading comprehension. But what is reading comprehension? How is reading comprehension best measured? According to Farr (1992 cited in Carver, 1972: 292) reading comprehension can be defined as thought communication process which involves two primary components, the rate at which the thoughts are received and the accuracy with which the thoughts are understood. The end product of these two components is the efficiency with which the thoughts are communicated. Reading comprehension is one of the most commonly assessment methods across all the stage of ages, when it comes to educational skills (Svetina et al., 2011). In order for someone to be an efficient reader they must have a set of phonemic awareness an d phonemic skills that allow for new words to unlock. According to National Centre for Learning Disabilities, children might face trouble when reading in the late grades if they lack phonemic awareness. In addition, childrens reading could be improved in identifying the phonemes in words by using simple techniques. In this piece of paper, various traditional and innovative reading comprehension assessment measures will be critically analyzed, including formal and informal methods such as standardized tests, observation and informal reading inventories. Each technique has its relative strengths and weaknesses. According to Gunning (2002) whatever the method of reading comprehension is the material which is given to students to be read, must be at their instructional level in order to be read with an adequate fluency. If the student cant read at least 95% of the words, they will have a lot of trouble when reading. The first technique of reading comprehension which will be explored is standardized tests. What is being measured by standardized tests to measure reading comprehension? Do these tests measure comprehension accuracy? What are the strengths and weakness of this technique? Standardized tests are planned in a way which, questions, conditions for directing process to set the scores are accurate and are scored in a fixed and standard way (Popham, 1999). Standardised tests are administered and scored in a structured, prescribed way to ensure consistency and reliability. Such tests often have scripts that are read out by the teacher / administrator. Standardised tests may be norm-referenced or criterion-referenced and they are always formal assessments. As suggested above, the use of  standardised tests needs careful consideration as many are based on the assumption that literacy is a set of skills that a child has or needs to acquire. In addition, because, they are normative they ar e often used as an indication of a childs overall ability rather than an indication of what is yet to be learned. Therefore the cost and the time are some of the strengths of standardized assessments. At the same time, most assessments are scored easily by computer and not by people. In my point of view, this is an assessments limitation, because tests should be scored by a human and not by a device. As mentioned above there is a number of variety of assessments of reading comprehension. The next reading comprehension method is the classroom assessment practises, that are specially informal reading assessments (observation). As Buhagiar states (2007 cited in Oakley Barratt-Pugh, 2007:10) informal assessments rely on skilful, knowledgeable teacher construction and interpretation and are often regarded as more authentic than standardised and or commercial assessments. Most informal assessments of reading comprehension take place in school or classroom as teachers and assessment specialists select or construct methods to estimate and summarize student performance (Leslie Caldwell, 2008). Teachers use a variety of methods to assess student learning at quite a few points in any semester using common techniques for instance end-of unit tests, quizzes of various types but some alternative classroom assessment are less obvious (Snow, Grifà ¯Ã‚ ¬Ã‚ n, Burns, 2005). There are some infor mal and different assessments options which are considered to be the core for the successful assessments of learning, such as student observations, self reporting measures, performance inventories, group work, interviews and they usually provide converging indication over time for the appropriate total assessment at the end of the school year (Snow et al., 2005). Each general type of informal assessment category can be carried out by means of several precise tasks and in different formats. Teachers and administrators have the responsibility to concentrate on appropriate tasks and interpretations of tasks outcomes so that students are not assessed unfairly, despite the informal assessment method used (Snow et al., 2005). In my point of view, the use of informal assessments methods of reading comprehension is more reliable and realistic than using the stereotypic testing formats like standardized assessment methods. There is a range of advantages using informal methods, for instance, they are fairly simple and straightforward using these methods by teachers, and they can gain a lot of important information about childrens progress (Snow et al., 2005). Furthermore, informal tests should function in a way which provides more objective assessment than after-the-fact judgment or overall subjective assessment (Snow et al., 2005). As claimed by Moss (2003:9 cited in Leslie Caldwell, 2008) evidence for the validity of classroom assessments include the match between instructional objectives and classroom instruction as well as the extent to which an assessment contributes successfully to the teaching and learning process .Additionally, the reliability of assessments methods responds to the stage of, which assessment creates reliable measurement with regards to different scorers or contexts (Salinger, 2003 cited Leslie Caldwell, 2008). Classroom assessments permit a much wider range of tasks and student observations (Snow et al., 2005). Observation has an advantage over verbal reports in that they supply the observer with proof of what children actually do (Baker, 2000 cited in Klinger, 2004). Students might be observed during independent reading time or while they are in smaller groups, peer or cross age tutoring or cooperative learning activities (Klinger, 2004). Teachers value the observation as a useful instrument and feel that district assessments are less helpful than examining students written work, listening, asking questions and talking anecdotal records (cited in Leslie Caldwell, 2008). On the other hand as, Snow et al., (2005) assert, that in a classroom assessment, students may feel that they do not achieve well, therefore teachers may be disappointed by a specific performance by a student. An additional limitation of using observation method is that they can be time-consuming (Klinger, 2004). Furthermo re, it can be complicated to find out what is causing a child to behave in a certain way. It is significant to exercise caution when taking observation notes and to identify that there can be many alternative explanations for a childs action (Klinger, 2004). Another promising practise for examining reading comprehension is the use of oral retelling. Retelling a story requires a student to sequence and restructure events and major sources presented in text (Hanse, 1978). In addition, retelling assesses a students ability to rely on memory for accurate details and to relate them to some organized significant model (Klinger, 2004). Burns and Roe (2002) suggest that asking students to recall and retell text is a precious measurement tool. An advantage of retelling is that the teacher is able to know what the student understands. However, a disadvantage is that retelling must be conducted individually and therefore are time-consuming to score. The above elements illustrate that by using a combination of different measures such as: observation, retelling, informal reading inventories, think-aloud and standardized tests might be the best way to assess reading comprehension and phonological awareness (Klinger, 2004). However, due to concerns about the low level of validity and reliability of  informal assessment types, in some circumstances, teachers may need to triangulate results with other assessment types to ensure as high a degree of  veracity as possible (Oakley Barratt-Pugh, 2007:11). Through combinations of approaches, we can learn more than just identifying whether students can read a passage or reply to reading comprehension questions accurately. Conclusion This essay enabled me to obtain valuable insights with regards to the assessments methods of phonological awareness and reading comprehension. As mentioned above, these two skills are significant in order to read successfully and there is a strong correlation between these skills. Due to this correlation, numerous assessments methods have been developed to assess a childs knowledge of phonological awareness and reading comprehension (Robelo, 2000). Each technique has its relative strengths and weakness. The point is that assessment, no matter the context, is serious business and must be handled with care, purpose, and exercise (Snow et al., 2005: 363). Taking this into account, I assume that teachers must be very careful with the choice of methods for reading comprehension and phonological awareness, and each assessment method should be examined cautiously and the needs of each child, should be considered thoughtfully. In my point of view, classroom assessments and especially informa l methods of reading comprehensions have more advantages than using formal assessment methods such as, standardized tests. With classroom assessment methods, teachers have an overall view for the childs progress; on the other hand I think that standardized tests are not so reliable and may have impact on the childs life, as a mother stated. As mentioned above, in order to assess young childrens reading in a fair, valid, comprehensive, educative and explicit way (Curriculum Council, 1998), it is necessary to assess children by multiple methods, in multiple contexts, on an ongoing, cumulative basis, preferably as a part of the normal teaching and learning context (Oakley Barratt-Pugh, 2007:99).

Comparing Adlerian Therapy, Cognitive Behavioral Therapy, and Solution

It is my goal to become a school counselor in a local high school. As a school counselor, it is also important to try and understand the different experiences that children go through in order to get through to them. After studying the different counseling theories, I have discovered that each theory is valid and there are ideas and techniques that I would use out of each of them. However, there are some theories more than others that I would use to guide me daily as a school counselor. Modern day counseling is equipped with a wide variety of therapies, techniques and approaches. The purpose of this essay is to compare and contrast three approaches of therapy. Also in this essay the views of the person and the Therapeutic process will be discussed. The three models that are going to be compared are Adlerian, Cognitive Behavioral Therapy (CBT), and Solution Focused Brief therapy (SFBT). This essay is going to highlight the similarities and differences of the models and their main fo cus, and how the three models will help the clients choose goals that best fit their environment and resources. The main goal of using these models is to help people. Adlerian Theory Key Concepts Alfred Adler was born in 1870. He published his first major psychology book, Understanding Human Nature, in 1959. Alder has a passionate concern for the common person and he was very outspoken about child-rearing practices, school reforms, and prejudices that resulted in conflict. Alder created 32 child guidance clinics in the Vienna public schools and began training teachers, social workers, physicians, and other professionals. Alder believes that where we are striving to go is more important than where we have come from. He saw humans as both the c... ...MA: Allyn & Bacon. Parker G, Roy K, Eyers K. Cognitive behavior therapy for depression? Choose horses for courses. Am J Psychiatry. 2003 May;160(5):825-34. Review. Schacter, D. L., Gilbert, D. T., & Wegner, D. M. (2010). Psychology. (2nd ed., p. 600). New York: Worth Pub. Seligman, L., & Reichenberg, L. W., (2010). Solution-focused brief therapy. In J. Johnston (Ed.), Theories of counseling and psychotherapy: systems, strategies, and skills.Upper Saddle River, New Jersey: Pearson Education Sharon Howard a & Fran Thompson a pages 4-13. ... Young and Holdorf(2003)10. YOUNG, S. and HOLDORF, G. 2003. Using Solution Focused Brief Therapy in IndividualReferrals for Bullying. Educational Psychology in Practice, 19: 271–82. ... Stein, H. T., & Edwards, E. M., (1998), Classical Adlerian Theory and Practice. Retrieved December 11, 2013 from www.aldlerian.us/theoprac.htm Comparing Adlerian Therapy, Cognitive Behavioral Therapy, and Solution It is my goal to become a school counselor in a local high school. As a school counselor, it is also important to try and understand the different experiences that children go through in order to get through to them. After studying the different counseling theories, I have discovered that each theory is valid and there are ideas and techniques that I would use out of each of them. However, there are some theories more than others that I would use to guide me daily as a school counselor. Modern day counseling is equipped with a wide variety of therapies, techniques and approaches. The purpose of this essay is to compare and contrast three approaches of therapy. Also in this essay the views of the person and the Therapeutic process will be discussed. The three models that are going to be compared are Adlerian, Cognitive Behavioral Therapy (CBT), and Solution Focused Brief therapy (SFBT). This essay is going to highlight the similarities and differences of the models and their main fo cus, and how the three models will help the clients choose goals that best fit their environment and resources. The main goal of using these models is to help people. Adlerian Theory Key Concepts Alfred Adler was born in 1870. He published his first major psychology book, Understanding Human Nature, in 1959. Alder has a passionate concern for the common person and he was very outspoken about child-rearing practices, school reforms, and prejudices that resulted in conflict. Alder created 32 child guidance clinics in the Vienna public schools and began training teachers, social workers, physicians, and other professionals. Alder believes that where we are striving to go is more important than where we have come from. He saw humans as both the c... ...MA: Allyn & Bacon. Parker G, Roy K, Eyers K. Cognitive behavior therapy for depression? Choose horses for courses. Am J Psychiatry. 2003 May;160(5):825-34. Review. Schacter, D. L., Gilbert, D. T., & Wegner, D. M. (2010). Psychology. (2nd ed., p. 600). New York: Worth Pub. Seligman, L., & Reichenberg, L. W., (2010). Solution-focused brief therapy. In J. Johnston (Ed.), Theories of counseling and psychotherapy: systems, strategies, and skills.Upper Saddle River, New Jersey: Pearson Education Sharon Howard a & Fran Thompson a pages 4-13. ... Young and Holdorf(2003)10. YOUNG, S. and HOLDORF, G. 2003. Using Solution Focused Brief Therapy in IndividualReferrals for Bullying. Educational Psychology in Practice, 19: 271–82. ... Stein, H. T., & Edwards, E. M., (1998), Classical Adlerian Theory and Practice. Retrieved December 11, 2013 from www.aldlerian.us/theoprac.htm

City Of Joy: A film analysis Essay

What happens when everything you’ve ever known seems to be a lie? When everything you’ve worked so hard for in your life seems to come crashing down on you, who do you turn to? You need to find yourself, to re-evaluate your priorities. What better place to do that than in The City Of Joy. The movie The City Of Joy is about a wealthy American doctor named Max Lowe. After he lost a patient on the operating table, Max spontaneously decides to leave America and travel to India in the hope of â€Å"finding himself.† Not long after he arrives in Calcutta, Max is attacked by a group of thugs and left without money or a passport. An Indian man named Hasari comes to Max’s rescue. Hasari had left his farming community to come to the city, only to be overwhelmed by its dirt, crime, and overcrowding. Despite their poverty, Hasari and his family take Max in and bring him to a medical clinic in the City of Joy, one of the poorest slums in the city. Max is brought to the clinic run by Joan Bethel, an Irish-American nun. When Joan discovers that Max is a doctor, she pleads with him to join her in running the clinic. Max declines, claiming he is a â€Å"non-practicing† surgeon. After an unplanned baby delivery for a woman whose baby is jeopardized, Max begins to see things in a new light. He signs on to help at the clinic, and his attitude about India’s citizens and its way of life changes drastically. The relationships in this movie are very moving. Hasari runs his rickshaw through a monsoon to provide for his daughter’s dowry, while Max defies the local godfather by staying in India to be with his friends and patients. Joan gives freely of herself to the patients in her clinic, day in and day out. By the end of the movie, the relationships established in this movie are unselfish, giving and stable. I really enjoyed discovering all the meaningful relationships being developed throughout the movie. Max and Hasari went through shaky times in order to develop their complete confidence in each other. Joan went from thinking of Max as a selfish boar, to appreciating him and seeing him as a comrade.  Through it all, the relationships made seem strong enough that the persons involved would risk life and limb to keep their relationships intact. I think this is where the beauty of the film lies; in it’s intricate relationships between the characters. Throughout the course of the film, the audience is exposed to the poor living conditions in India, the filth, the crime, and the poverty. At first glance, it would seem that India would not be a very suitable place to live, the smiles of the young children playing abou in the street seem to say different. This movie shows both sides of India, the good and the bad. Although the living conditions are poor, the spirits of the Indian people are high. It’s amazing to see that even in a city so poor, there is still joy to be found. The people of India do not have all the modern conveniences we have in our western society, and yet, they are happier than we are. It really makes us have to stop and appreciate all the things we have, and at the same time, we need to realize that our happiness is not measured by our material possessions. I think there is room for everyone to visit The City Of Joy.

10 Steps for Editing Your Own Writing

10 Steps for Editing Your Own Writing 10 Steps for Editing Your Own Writing 10 Steps for Editing Your Own Writing By Mark Nichol You’ve done it. You’ve finally, triumphantly, typed out â€Å"The End.† Congratulations! Now comes the hard part: revision. Revising is often more laborious than the writing process itself, but it’s essential assuming, that is, that you want your writing to get published. Whether you write nonfiction, fiction, or poetry, you must evaluate your own writing and transform it from something that is complete but nothing more to something that is completely compelling. The process will involve multiple task-specific passes (not necessarily in the order presented) intended to achieve various goals. Let’s get you started: 1. Wait Oops hold on. Not yet. You deserve a break. Step away from the computer. Give yourself a few days to let your win sink in. Pursue another writing project, perhaps, or catch up on the rest of your life, before circling back and manipulating your manuscript. One exception: If you have not written a synopsis or an abstract, do it now, before you revise your work. If, after reading the manuscript, you realize that you didn’t write out what you set out to write, decide whether the precis is precisely what you wanted, or whether the finished product is the real deal. 2. Hands Off Read the entire manuscript without changing anything or, at the most, make notes about major fixes or other key corrections for later attention. Shift from your writer mode to your reader setting. Remember, you tackled this writing project because nobody else would (or you thought you could do it better, or at least differently), so now it’s time to read it from cover page to conclusion (because you followed my advice from a previous post to not do that until you were finished, right?). Some people recommend printing your piece out in hard copy because they claim that you notice the details more when you read your work in print, but that’s impractical for a 100,000-word novel, and some people are more comfortable with on-screen reading than others, so take or leave that advice. 3. Parts of Speech Focus, one type at a time, on the parts of speech: Notice nouns, and choose more precise terms and employ elegant variation. Is one of your characters a pirate? Refer to them as a corsair, a buccaneer, or an adventurer now and then. Use a dictionary with synonyms listed, or a thesaurus or a synonym finder. Veer from your verbs, finding opportunities to use more vivid, compelling action words. Resist the urge to go overboard, especially with variations of â€Å"he said† (which you should minimize in dialogue as much as possible anyway by using narrative to identify the speaker), but don’t let your characters get away with walking have them stroll, strut, stalk, amble, caper, or mince instead. Search for forms of â€Å"to be† (is, are, was, were) and strive for more active sentence construction: â€Å"She looked in and saw that he was idly handling the device† becomes â€Å"She peered in to find him fiddling with the gadget.† Attack adjectives and adverbs. Don’t omit them without justification, but do make sure they’re not a crutch for your unwillingness to enhance descriptive language in other ways. Instead of referring to a hazy sky, describe how it reminds the character of when she used to play around the house as a child wearing a veil. Rather than mentioning a slowly flowing river as such, tell the reader about how it doesn’t seem in a particular hurry to get anywhere. Are you sure you know the precise meaning of every word you use? As you read, be alert for terms whether newly acquired or long since adopted that may not express what you think they do, and look them up to confirm or deny your suspicion. 4. Sentence Structure Are your sentences particularly complicated and convoluted, or notably short and stubby? Don’t strive for a strictly limited word range, but minimize outliers: Sentences with a word count you can tabulate on the fingers of one hand should have a punctuating purpose. Sentences that last an entire paragraph need to be snipped into palatable pieces. Are your sentences generally active? Passive sentences are used by great writers, but you and they both know that too many sentences structured that way produce an enervating effect. Also, parenthetical phrases are better inserted mid-sentence than tacked on at the end; save the last position for the impact. The same goes for paragraphs which, by the way, should be cloven in two if they’re more than ten or twelve lines in a Word document half of that for Web-bound words. And unless you’re consciously incorporating iambic pentameter, beware of sentence rhythms that may subconsciously sap readers’ energy. Too much alliteration (guilty) or assonance can weary the most dedicated reader. You’re writing prose or poetry, not constructing an obstacle or dog-agility course. 5. Deemphasize Emphasis Do you use â€Å"scare quotes†? Frighten them away. Italics? Too many are an eyesore and weaken the cumulative impact. Exclamation points? Omit unless OMGs are also part of the package an exclamation point can be a crutch that takes the place of high-impact prose. 6. Tone and Voice Eloquent literature has been laden with slang, and serious nonfiction writing can be laced with humor. But honestly appraise your writing for its personality. If you’re writing a how-to, you can be conversational, but don’t throw away your authority with your austerity. If you’re writing period fiction, be alert for anachronisms. Do a word check. Are you concerned that perhaps you use a particular word too often? Do a search, and if you find it liberally sprinkled throughout your manuscript, cull it so that it appears with reasonable frequency. 7. Reconstruction You may find as you read for some other purpose that a major structural flaw exists: In fiction, you may decide to add an adventure or subtract a subplot or alter the sequence of plot elements or at least the order in which they appear if you shift from one plot thread to one or more others. Your nonfiction piece may cry out for a major reorganization. You might decide to insert instructions or develop details, or discard a digression. Don’t hesitate to undertake significant revisions like these. Yes, you’ve spent a lot of time getting your manuscript to where it is now, but that doesn’t mean it’s where it should be. Go with your instincts. 8. Keywords Now is the time you really search inside yourself about whether your hero’s name really fits them, or whether they kick back with one too many sidekicks or could really use a new nemesis. Or maybe a place name seems out of place, or the term for a talisman is too tortuous. Are your chapter titles or subheadings really working for you, or are you trying too hard to line them up with some grammatical gimmick? 9. Recite Makes Right Just when you think you’ve finally nailed it, read it one more time aloud. A recitation lets you listen to the rhythm of your writing and catch any clunky or laboriously long sentences you missed or words you omitted. 10. Editor’s Notes Now, it’s time to send your manuscript out into the world, but unless you’re self-publishing in print or online, an editor is in its future and, likely, so is a revision on your part based on the editor’s comments. But you’re also likely to get focused requests for rewrites, so though you may feel by now that you never want to read it again, take heart that you have some direction. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:50 Idioms About Legs, Feet, and ToesRound vs. Around20 Tips to Improve your Writing Productivity

Article Review on Marketing Ethics

Article Review on Marketing Ethics Article Review on Marketing Ethics: Marketing is one of the most important strategies towards the growth of a company. Most business people and marketers are coming up with strategic ways in which they can sell their products to different consumers in a given region. This has led to the need for close focus on ethnic minority groups especially in the United States where there are different ethnic communities. Ethnic marketing is all about a marketer or business person using marketing strategies aimed at attracting a particular ethnic group. With the big numbers of ethnic minority groups in major countries in the world especially in the US, marketers have to develop their marketing strategies to incorporate these other communities since they are part of the larger market. This has grown over time leading to focus on African Americans, Hispanics, and Asians among others since marketers have realized that most of the expenditure is from the ethnic groups thus a need to make them feel more recognized and appreciated by the companies. This is an analysis on the article, ‘Ethnic Marketing: McDonalds is Lovin It’ McDonald Company was among the first companies to implement ethnic marketing strategy. According to Helm, McDonalds have taken cues from Asians, African Americans and Hispanics to develop menus and advertising to encourage middle class Caucasians to buy smoothies and snack wraps in the same way they consume hip hop and rock ‘n’ roll (Helm 4). The CEO says that the ethnic minorities seem to set the trend on how they should enter into the market. This is because they prefer things done in a certain way and the snacks prepared according to their taste and preferences which make them make frequent purchases. Ethnic marketing also involves the marketer incorporating staff from the ethnic communities to show the customers that they also appreciate working with people of their kind. McDonald’s has set the trend for minority groups advertisements which are special for each group to feel represented other than the generalized advertisement (Helm 1). There are various principles to help a marketer successful in ethnic marketing that include valuing; cultural uniqueness of the target group, cultural group’s beliefs, symbols, and practices, differences in language, practices, accents and social conduct, bridge building and cooperation between leaders and other interest communities and valuing word of mouth and interpersonal communication to spread the message. McDonald is ranked as the best at standardization of its marketing through the Big Mac which has been used to measure inflation in the world. Through its low prices and the new menus McDonald’s sales have increased in the year. The launch of the Fiesta menu led to more sales in Hispanic neighborhoods and more sales from the whites as a way of appreciating the strategy and variety of its products. Definitely, people want to try different tastes of other ethnic communities too. The sensitivity in ethnic marketing has led to development of new product. The advertising committee is comprised of more African American, Asian and Hispanic focus groups, to reach out to their target consumers. Many companies adopt ethnic marketing as they are left with no choice but to standardize their advertisements, personal selling among other marketing tools. Having a large market, which is comprised of consumers with different preferences, requires a marketer to focus on the needs of these groups to help in making your products acceptable to satisfy the needs of the large market like McDonald does.

An Emergency Management Plan Assignment Example | Topics and Well Written Essays - 750 words - 1

An Emergency Management Plan - Assignment Example In fact, in most cases, new terrorism hits hard but by surprise. In the 9/11case for instance, even experts were not able to offer a coherent explanation as to what was taking place. 3) Homeland Security Education: Programs for educating and training people on homeland security threats as well as how to ensure the best possible solutions and performance when faced with incidents, challenges, and threats to homeland security. 4) Sayid Qutb: An Egyptian who joined Muslim brotherhood for hate of the west and became an influential jihad advocate of modern times and a key developer of Islamic doctrines legitimizing violent Islamic resistance to regimes claiming to be Muslim. Sayid is thought to have tremendously inspired Osama bin Laden. 5) Leaderless Jihad: A modern trend where many people especially the youth are preferring terrorism and radicalization due to circumstances and not flaws in the society. Group dynamics and outside individuals are increasingly playing a role in the radicalization of Islamic youth. Radicalization in leaderless Jihad may come about as a result of traumatic events experienced or heard of that elicit moral outrage. The youth then interpret the outrage ideologically and not based on any doctrines. 6) Counterterrorism: Strategies, tactics, and practices adopted by the government, security agencies and corporations while responding to the threat or threats of terrorism. The acts may include policy changes, military action, and public education. 7) Office For Domestic Preparedness: An office in the Directorate of Border and Transportation Security charged with the responsibility of ensuring the US is adequately prepared for any terrorist threats. The office coordinates multiagency counterterrorism activities which include and are not limited to efforts to actively combat terrorism, provision of training, equipment, and exercises.

Entering the Conversation Essay Example | Topics and Well Written Essays - 2250 words

Entering the Conversation - Essay Example & Monroe, D. Food and philosophy. Malden, MA: Blackwell Publishing, Ltd. 2007. Print Allhof and Monroe’s book gives a very enlightening and also refreshing exploration on how philosophy can go about conversing about food and the activity of eating. There are various chapters that focus on a certain aspects of food and philosophy. Aesthetics and ethics cover certain themes and issues that involve the matter of food and eating. Aesthetics would try to expound on the nature of the good taste and refined experiences of eating food and what qualifies a dish to be wonderfully delicious. Ethics would speak on how eating should be done accordingly for the good of an individual. Each chapter in this book deals with such different themes and issues, and is written by various contributing authors from different fields related to the food culture and even life science. Iggers, J. Who needs a critic? the standard of taste and the power of branding. In F. Allhoff & D. Monroe (Eds.), Food an d philosophy (pp.88-100). Malden, MA: Blackwell Publishing, Ltd. 2007. Print This article written by Iggers speaks on what is the standard of food that would consider it be of â€Å"good taste† and also the effects of branding that would affect the criteria of such standards. Being a food critic himself, Iggers expounds the reasons and the mindset as to what would make an individual a person of good taste and have a refined palate for food. Since not everyone has the sensitive tongue and taste buds to without experience and learning it is important that a good food critic develop good taste by going through a more critical and refined manner of enjoying and understanding food more than just a mere necessity for survival. King, R.J.H. Eating well: Thinking ethically about food. In F. Allhoff & D. Monroe (Eds.), Food and philosophy (pp.177-191). Malden, MA: Blackwell Publishing, Ltd. 2007. Print. King wrote this article on how an individual should ethically conduct himself or h erself in the activity of eating and to consider the nature of eating. King expresses that the reasons why an individual should eat properly because it has its effects much larger in scale for both an individual and for the environment around. For an individual, good health is the reason why eating well is important. The reason why a balanced diet exists is to promote proper nutritional intake and balance for a person when he or she eats. Having too much of eating is just as bad as not eating. Parasecoli, F. Hungry engrams: Food and non-representational memory. In F. Allhoff & D. Monroe (Eds.), Food and philosophy (pp.102-114). Malden, MA: Blackwell Publishing, Ltd. 2007. Print. Parasecoli’s article takes reference from a neurologist turned chef by the name of Miguel Sanchez Romera. Parasecoli is an Italian food and wine critic expresses his fascination on how the flavor of food can be associated with the human brain’s ability to remember things or store memory. In thi s article, Parasecoli gives an explanation with regards to Romera’s research that different flavors of food have different effects to a person’s ability for memory association as well as emotional association. The taste and flavor of food can at times represent various emotional memories to a person since the mind would associate it with either an experience or sentiment. Shelley, J. The concept of the aesthetic. Retrieved from http://plato.stanford.edu/entries/aesthetic-concept/. 2009. Web The article